Search Results for: Catchment analysis

GIS Consultancy

Geo Strategies supports customers with their specialist GIS needs. These range from modest requirements for site evaluation to network planning and substantial investigations as part of the due diligence process.

Driven by customer needs and focused on delivering business results

GIS Consultancy

Geo Strategies provides a wide range of consultancy and local support in GIS systems, data analysis and management, retail planning and optimisation, consumer insight and location-based decision-making.

Together with Experian, we provide a further range of consultancy (national and cross-border) in economics, real estate, market research, and the public sector.

GIS Analysis & Systems

Geo Strategies offers consultancy and support to customers, from scoping requirements and specifications, to delivering fully fledged systems for use on desktop PCs or networked, web-enabled infrastructures. All delivered together with maintenance, support and training in the local language, together with applications consultancy.

Data Management

Geo Strategies works closely with customers to refine their data management strategies. Identifying spatial and behavioural correlations can help identify quick wins. Once these are communicated internally, they often result in major improvements in business performance.

Data Mining & Analysis

Large datasets are all-too-often repositories of valuable information hidden within their midst. Data mining, especially when combined with a behavioural element, can unlock valuable insight and support for personalised communication.

Retail Planning

Geo Strategies provides catchment analysis and modelling in support of many retailers in Romania for planning their networks, forecasting sales and managing their relationships with existing customers and also to target new ones.

Using our extensive specialist data and local expertise, we develop models of trading areas, expenditure patterns and market size based on a detailed knowledge of the market structure in the catchment area of current or prospective outlets.

Geo Strategies also works with customers to interpret footfall figures; these are an important Key Performance Indicator which also combined with other KPIs, such as sales data, to provide management information capable of helping to drive improved productivity from both shoppers and staff.

KPIs are used as a basis for planning, running and organising stores, also to understand strategic or tactical market opportunities, and to optimise the number of customers who visit the stores.

Micromarketer

Micromarketer Romania is a custom GIS with fully integrated data for Romania. It has a comprehensive reporting capability for granular market evaluation.

Integrated software and business data for Romania

Micromarketer

MicromarketerG3-RO is an integrated geographical analysis tool that provides customer profiling, catchment definition, sales territory analysis, data modelling, mapping and visualisation in an easy-to-use software application.

Download the Micromarketer Brochure to understand how you can profile your customers, to evaluate existing sales versus market potential, to make better informed location decisions, to assess the potential of local advertising areas and to target communications more effectively.

It is equally valuable for public sector use where there is a need to better target scarce resources, as for commercial use in the financial sector, property, retail, media and anywhere that there is a need for informed decision-making as opposed to ‘best guess’.

Network Planning

Geo Strategies carry out a variety of network planning and optimisation projects in both Romania and CEE. This work is based on comprehensive data resources maintained by the company.

Using market analysis to expand your business and loyalise customers

Network Planning

Geo Strategies has carried out a number of network planning studies for Romania resulting in significant increases in efficiency and productivity for the organisations concerned.

Network Planning brings together all the key elements of spatial, geographic and analytical techniques: it relies on a wide variety of databases, excellent mapping, geographic and demographic insight and a wide range of statistical, analytical and modelling techniques. And, indeed, experience in using them!

Our approach is based on understanding the geographical interaction between consumers and retail channels. By linking together our consumer, local area and industry datasets, together with our cutting edge modelling expertise and our market intelligence software, we can help you take an objective view of your markets and retail networks.

We can help you assess and improve sales performance and market share by location.

Some key consultancy projects are listed below but the possibilities are endless so please contact us and speak to an expert about your specific requirements.

  • Catchment evaluation and overlap analysis
  • Drive-time and distance profiling
  • Market sizing and demand/spend estimation
  • Customer segmentation and profiling
  • Sales and market share analysis
  • Territory planning and optimisation
  • Retail market definition and trade area analysis
  • Site selection and location planning
  • Footfall predictions
  • Retail channel distribution roadmaps
  • Retail centre definitions within cities
  • Network optimisation and scenario modelling
  • Prospect targeting and media planning

A number of these application areas are described in the Press Releases section.

It should also be noted that the list above is mainly based on commercial studies but it applies equally to e.g. hospital services (e.g. see Management sanitar-1), emergency services and crime profiling and analysis.

Location Insight

By understanding the local demography and attitudes it is possible to carry out data-driven analysis and location planning. Geo Strategies do this work in Romania and CEE.

Location planning to drive growth, profitability and customer engagement

Location Insight

Successful modern marketing demands a rich understanding of customers — and understanding customers is as much about location as it is about people.

By analysing and modelling geographic data, we can open up a wealth of location insight leading to increased marketing opportunities. This allows you to understand target locations, improve network planning and focus investment on those places that deliver maximum ROI. More specifically, by analysing your data we can identify –

  • Where do my customers live?
  • How far do they need to drive or walk to my bank or shop?
  • Where else can I find other people like this?
  • Who lives in the catchment area of my Point of Sale?
  • What factors influence my insurance agencies’ sales?
  • Where are the best locations for new mid- market car sales outlets?

We can also assist you in evaluating the likely impact of a whole range of investment and divestment decisions. Among our Romanian projects, this has included a number of site evaluations for major investments (shopping malls), a network of showrooms for an international vehicle manufacturer, a complete evaluation and overhaul of a large banking network and studies for a major insurer.

Interestingly, and considering the size of the investments required, these studies are often carried out in parallel with other research – the difference being that our work is entirely data-driven: it is objective and all sources are traceable. This provides enormous confidence for future studies as the results have been demonstrated in a wide variety of situations.

Under the Resources tab, there are a number of Application Notes related to specific industries.

Micromarketer

Micromarketer IconMicromarketerG3-RO is an integrated geographical analysis tool that provides customer profiling, catchment definition, sales territory analysis, data modelling, mapping and visualisation in an easy-to-use software application.

Download the Micromarketer Brochure to understand how you can profile your customers, to evaluate existing sales versus market potential, to make better informed location decisions, to assess the potential of local advertising areas and to target communications more effectively.

It is equally valuable for public sector use where there is a need to better target scarce resources, as for commercial use in the financial sector, property, retail, media and anywhere that there is a need for informed decision-making as opposed to ‘best guess’.