Search Results for: customer profiling

Brand Profiling

Geo Strategies maintains comprehensive and up-to-date databases of information that can be linked to customer data to derive marketing insight.

Data driven brand marketing

Brand Profiling

Geo Strategies maintains significant databases of brand information. These include –

Modern retail

Banking

Insurance

Media

Communications

Automotive (Vehicles and fuel)

Household goods

IT

Food

Shopping habits (Attitudes)

The combination of e.g. POS data or exit polls, when put together with the various retail databases including demographic data (Mosaic) and Lifestyle information, provide invaluable insight into who is actually spending money in a particular area and, more especially, where and on what else they are likely to shop. This is equally true for a bank, a supermarket, a telecom provider, an automotive dealer or for an insurance company. Indeed, it also applies to private medicine, private universities and schools.

The overall aim of any organisation is to increase their ‘share of wallet’ (Cosul de cumparaturi) so the more they understand about their customers – where else they shop, their attitudes and their wealth – then the better they will be prepared to tailor both their message and any offers.

Birds of a feather shop together” (“Cine se aseamǎnǎ se adunǎ”): this is abundantly clear in any shopping mall, on any day of the week. The external data is available for correlation with your internal data to make sure they shop with you!

Best Practice

Papers from Geo Strategies which can be downloaded for reference purposes.

Consumer & spatial analytics, GIS, maps and databases

Data Quality

Cross-channel Marketing & Marketing Services

Case Studies

Micromarketer

Micromarketer Romania is a custom GIS with fully integrated data for Romania. It has a comprehensive reporting capability for granular market evaluation.

Integrated software and business data for Romania

Micromarketer

MicromarketerG3-RO is an integrated geographical analysis tool that provides customer profiling, catchment definition, sales territory analysis, data modelling, mapping and visualisation in an easy-to-use software application.

Download the Micromarketer Brochure to understand how you can profile your customers, to evaluate existing sales versus market potential, to make better informed location decisions, to assess the potential of local advertising areas and to target communications more effectively.

It is equally valuable for public sector use where there is a need to better target scarce resources, as for commercial use in the financial sector, property, retail, media and anywhere that there is a need for informed decision-making as opposed to ‘best guess’.

Data Integration & BI

With the advent of Big Data for Romania it has become particularly difficult to extract true value from internal databases. Geo Strategies can assist data analysts clean and oganise data for a Single Customer View (SCV).

Effective integration paves the way for genuine intelligence

Data Integration & BI

With the advent of Big Data it is becoming increasingly difficult to organise, join, manipulate and analyse data in a meaningful way. The day of simple spreadsheets is long past and even a ‘data cube’ no longer suffices to extract meaning.

For this reason, Geo Strategies promotes the use of the Pitney Bowes range of Spectrum products – including Sagent Data Flow.

This software is based on a powerful and flexible integration engine that collates data from disparate sources and provides a comprehensive set of data transformation tools to enhance its business value. Sagent Data Flow allows for analyzing information and creating meaningful reports to aid understanding of your business.

One of Pitney Bowes’ Location Intelligence solutions, Sagent Data Flow provides customer profiling, data warehousing, ETL and business intelligence – leveraging real data to make smarter decisions. Sagent Data Flow incorporates a powerful visual development environment that helps to speed up and simplify the creation of sophisticated data transformations, to support both business and technical users. Sagent Data Flow’s new and improved interface reduces the learning curve as end users can master solutions more quickly than other Business Intelligence (BI) tools.

Micromarketer

Micromarketer IconMicromarketerG3-RO is an integrated geographical analysis tool that provides customer profiling, catchment definition, sales territory analysis, data modelling, mapping and visualisation in an easy-to-use software application.

Download the Micromarketer Brochure to understand how you can profile your customers, to evaluate existing sales versus market potential, to make better informed location decisions, to assess the potential of local advertising areas and to target communications more effectively.

It is equally valuable for public sector use where there is a need to better target scarce resources, as for commercial use in the financial sector, property, retail, media and anywhere that there is a need for informed decision-making as opposed to ‘best guess’.

Welcome

We enable organisations with competitive advantage through consumer and area analytics

BIG DATA

Generate meaningful results from the use of data. Supply analytical capacity and skills building

ANALYTICS & INSIGHTS

Deliver actionable insights for business from blending internal and external data

SEGMENTATION

Create robust value propositions and better targeting

DATA QUALITY

Deliver superior customer experience through data profiling and address cleansing for CRM

GEO-MARKETING

Make informed decisions powered by location intelligence

CROSS CHANNEL MARKETING

Achieve channel integration for two-way integrated communications including social

Network Planning

Geo Strategies carry out a variety of network planning and optimisation projects in both Romania and CEE. This work is based on comprehensive data resources maintained by the company.

Using market analysis to expand your business and loyalise customers

Network Planning

Geo Strategies has carried out a number of network planning studies for Romania resulting in significant increases in efficiency and productivity for the organisations concerned.

Network Planning brings together all the key elements of spatial, geographic and analytical techniques: it relies on a wide variety of databases, excellent mapping, geographic and demographic insight and a wide range of statistical, analytical and modelling techniques. And, indeed, experience in using them!

Our approach is based on understanding the geographical interaction between consumers and retail channels. By linking together our consumer, local area and industry datasets, together with our cutting edge modelling expertise and our market intelligence software, we can help you take an objective view of your markets and retail networks.

We can help you assess and improve sales performance and market share by location.

Some key consultancy projects are listed below but the possibilities are endless so please contact us and speak to an expert about your specific requirements.

  • Catchment evaluation and overlap analysis
  • Drive-time and distance profiling
  • Market sizing and demand/spend estimation
  • Customer segmentation and profiling
  • Sales and market share analysis
  • Territory planning and optimisation
  • Retail market definition and trade area analysis
  • Site selection and location planning
  • Footfall predictions
  • Retail channel distribution roadmaps
  • Retail centre definitions within cities
  • Network optimisation and scenario modelling
  • Prospect targeting and media planning

A number of these application areas are described in the Press Releases section.

It should also be noted that the list above is mainly based on commercial studies but it applies equally to e.g. hospital services (e.g. see Management sanitar-1), emergency services and crime profiling and analysis.

Videos

Videos from Geo Strategies featuring their products and their services which can be downloaded.

From time-to-time we release slide-shows and videos illustrating the benefits and uses of our various products and services.

Current videos include:

Understanding Mosaic

This video illustrates the 45 Mosaic Types in terms of their Demography, the Environment in which they live, their Household Economy, their Consumer Values, their Consumption Patterns and their predicted ‘Change Path’.

4-Step Guide to using Consumer Insight

This video outlines how to use consumer insight to drive marketing results, drawing on data exploration, consumer profiling, modelling and evaluation.

Meet Lucy

To learn more about cross-channel marketing and how you can reach audiences just like Lucy, then watch Lucy or take a look at Cross Channel Marketing on this web site.

Meet Alex 

Today’s connected customers are a complicated bunch – discover Smarter Marketing approaches that deliver great customer engagement and effective campaigns. So, take a look at Alex and also look at Marketing Services on this web site.