Experian provides products and services for the financial services industry and for all those commercial activities that benefit from business insight.
Geo Strategies is the Romanian partner for the Marketing Services Division which provides technology, data resources, expertise and consultancy for B-2-B and B-2-C to assist with customer engagement and improving business performance – especially those aspects which rely on spatial awareness.
The core product is Mosaic Romania® which is a unique customer segmentation system that classifies each of Romania’s 21M inhabitants into one of 45 distinct consumer types and 10 identifiable groups. The system was developed in partnership with Experian and provides insight traceable to that for 29 countries world-wide.
Mosaic is also embodied in Micromarketer – an integrated analysis and reporting system which contains a wealth of social, economic and comprehensive map data for Romania. Both Mosaic and Micromarketer are updated on an annual basis to ensure that they keep pace with the latest trends and developments in Romanian society.